What is Financial Modelling and Why Is It Important for Businesses?
Facebook recently decided to invest around $5.7 billion in Reliance Jio in exchange for a 9.99% stake in the latter company. Google soon followed suit and revealed that it will invest $4.5 billion in India’s telecom giant. How did these companies know that Reliance Jio is a worthy investment? Or, how did they know exactly how much to invest? Among all the complicated parameters that the financial and investment analysts of Facebook and Google must have considered, one important tool they used is financial modelling. By placing Jio’s financial statements into equations and formulas, Facebook and Google know the expected capital return of their investment. So, what is financial modelling all about? And why is it important? Let’s find out.
What is
financial modelling?
Financial models are instruments used by analysts to predict a business’s future performance depending on some data that is already available from the company’s history. For instance, to predict the capital that is sensible to invest now, a financial analyst may create the discounted cash flow model from the company’s historical cash flow statement and forecast the cash flows for 5 years into the future to come to the present value. Financial models are typically built on MS Excel, although dedicated software applications are available. And the skill is vital for all professionals who aspire to become financial or business analysts. One can acquire this skill by taking up a financial analysis course.
Why is
financial modelling important?
The
aforementioned Facebook and Google example shows the importance of financial
modelling in making investment decisions. Similarly, financial institutions
like investment banks and insurance firms depend on the various known models
for equity valuation and accounting. Corporations also depend on financial
models to make internal capital and labour investment decisions based on
performance predictions returned by the analysis.
How do
financial models concern you?
Despite the
available software and known equations, financial models involve a fair bit of
assumptions. And the accuracy of the predictions depends heavily on the
precision of the assumptions made by analysts. Hence, the task of creating a
financial model is not handed over to some random employee. Companies hire
trained professionals and pay them hefty sums to craft accurate financial
models.
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